FHM meets Leisure Trend Forum at ITB 2015

This year FHM was again part of the world's largest tourism fair, ITB Berlin. From 4 to 8 March 2015 tourism students, graduates and academic staff showcased the work of the university - this time in Hall 4.1, where the focus was on the theme of Adventure & Youth Travel - the ideal platform to market the new course of study "Leisure and Adventure Tourism".

Prof. Dr. Torsten Fischer; Sylvia Dinter & Prof. Dr. Ulrike Fergen

In addition, the university was represented by numerous other activities. At the 5th Leisure Trend Forum Prof. Dr. Torsten Fischer, regional manager of FHM Schwerin, presented the CUBITUS project, which provides concrete answers to how complex market developments and rapidly changing customer requirements in the European tourism sector can be better predicted and assessed, in order to safeguard Europe´s leading position in this sector.

During the following panel discussion at the Leisure Trend Forum, Prof. Dr. Ulrike Fergen,together with experts from academia and industry, discussed the topic "mega trends in the leisure and health industry and the demographic change in Europe." Professor Fergen explained both the opportunities and the risks posed by demographic change to European tourism. Also participating in this discussion were Patric Neeser (Managing Partner Alpine Catering GmbH NLS), Birgit Rehse (Operating and Marketing Manager Bad Bevensen Marketing GmbH) and Sophia Quint  (Media Relations Manager, Media Projects CEO & Head of Health Tourism Visit Berlin).

Prof.Dr.Ulrike Fergen;Patric Neeser;Prof.Dr.Heike Bähre;Birgit Rehse & Sophia Quint



The panel was hosted once again by Prof. Dr. Heike Bähre, who is also a lecturer at the FHMSchwerin and it was organised together with Sylvia Dinter, Director of the SD Group, the annual Leisure Trend Forum. As a practice partner company of FHM in the CUBITUS project Sylvia Dinter was awarded a pre-certificate as a "Consultant in Tourism", for her participation in the CUBITUS pilot coaching. Other practice partners in the CUBITUS coaching are Prof. Dr. Bähre as manager of the Integron Institute, Hotel Ascona in Bad Bevensen and the Open Air Museum Schwerin-Mueß.