CUBITUS – Final Meeting and European Conference 8th to 11th March in Berlin and Schwerin

The final meeting of the CUBITUS Project (“Curriculum for sustainable University Business Cooperation in the Tourism Sector”) commenced with the arrival of the partners in Berlin on 8th March.

The official programme began at the ITB Berlin Convention (Internationale Tourismusbörse Berlin), where Carmen Chasovschi, from the University of Suceava, presented the results of the project on 9th March to the Leisure-Trend Forum. In addition CUBITUS partners were able to discuss the project and its outcomes with many relevant experts in the project’s particular field.

In the evening the partners then travelled on to Schwerin, where the official final project meeting started the next day, hosted by the Baltic College (Fachhochschule des Mittelstandes).

Then on 11th March the international final project conference was staged at the Baltic College, focussing on cooperation between tourism education and the economy. In front of an audience of 90 international delegates Harry Glawe, the Minister of Economics, Construction and Tourism for the Federal State Government of Mecklenburg-Vorpommern, opened the CUBITUS conference. CUBITUS partners as well as representatives from tourism education and from tourism-related sectors of the economy spoke about the experience and knowledge gained during the project and about its practical outcomes.

The CUBITUS project, funded by the European Commission’s Erasmus programme for lifelong learning, has produced valuable results, which will assist tourism enterprises and destinations in facing the challenges presented by demographic changes, helping them to adjust their focus to the increasingly important target area of tourism for senior citizens. During the last 30 months the CUBITUS Team from Romania (Ştefan cel Mare University of Suceava), Austria (SystemCert), Portugal (Sociedade Portuguesa de Inovacao), Turkey (Istanbul Chamber of Commerce), Wales (Coleg Llandrillo, UK), Estonia (Pärnu College of the University of Tartu), Italy (Florence Planet) und Germany (Fachhochschule des Mittelstandes FHM Schwerin) has developed concepts for improving collaborative working between higher education institutions and businesses in one of most important economic growth sectors, namely tourism and in particular health tourism and tourism for senior citizens.

A coaching programme to support micro, small and medium sized enterprises, closely aligned with specific individual needs, such as product development, staff training and marketing communication, will ensure that enterprises and destinations are suitably prepared to meet the needs of this growing and demanding target group.

 

 

 

From left to right: Alisan Cavaz, Heli Müristaja, Pauline Dale, Shyam Patiar, Michael Schwaiger, Ulrike Fergen, Uwe Hackl, Luis Maia, Carmen Boghean, Rosanna Censabella, Patrizia Giorio, Angela Albu, Gristel Leetma